The Angeleno Campaign

The Angeleno Campaign

Today, Russell Westbrook announced that he will be working with the Mayor’s Fund Los Angeles on the Angeleno Campaign.

The Mayor’s Fund for Los Angeles has launched the Angeleno Campaign to raise $10 million to provide cash assistance to LA families most in need of income during the COVID-19 pandemic. This pandemic is overwhelming our public health system and it’s overwhelming people’s financial health. And it’s essential that we keep as many families out of crisis as possible during this time. 

The Angeleno Campaign is about people helping people. Yes, we need government; we need business; we need philanthropists, but this crisis is so big, we need neighbors to be helping neighbors, too. The Angeleno Campaign brings all of this together — the City of Los Angeles, the Mayor’s Fund charity, the non-profit Accelerator for America, Mastercard, and Angelenos.

Too many LA families are in desperate need of funds to pay for basic necessities and shelter. It’s in all of our interests to keep more families from financial catastrophe.

We don’t know when or how federal assistance will happen. What we do know is that many of those hardest-hit by this crisis are immigrants or independent workers who will not qualify for government benefits. The Angeleno Fund will provide direct financial assistance to Angelenos regardless of immigration or employee classification.

As soon as next week, people will be able to apply for up to $1,500 per family to be distributed ASAP via city community centers through no-fee debit cards provided by Mastercard’s City Possible. Up to 20,000 Angelenos will be targeted for assistance by the Angeleno Campaign, including low-wage hourly workers, seasonal workers, furloughed employees, and other precarious workers such as day laborers, street vendors, self-employed individuals who are experiencing severe economic hardship because of COVID-19.

You can donate by texting LALOVE to 21000 or by visiting

Watch Russell’s interview on Good Morning America here :